Changing the conversation to help people find peace in their relationship with food.
121 million adults go on a diet every year, and 100 million of them fail.
Restrictive diets do not work, but intuitive eating practices do. Way is a mobile app built on the tenants of intuitive eating, body awareness, and mindfulness. Development included 5 design sprints with consumer validation. The product evolved from a website to a web-app to a mobile app built on Swift with custom illustrations and an AI ready back end.
Launched April 2022.
Design sprints with user validation.
Custom art featuring real looking bodies was built in bespoke alignment with the page contents.