It’s May 2007. Canadian business information leader Thomson announces its intention to acquire UK based Reuters, a 230 year old news and financial market data firm. By merging, they intend to become a “Bloomberg Buster”.

But fate takes a turn and, at the close of 2007, the global "Great Recession" is underway. It decimates huge banks and craters economies around the world.

At the same time, Thomson and Reuters promise investors to transform from a disparate collection of products into a common cloud-based platform with greater resilience, speed, and flexibility than all the predecessor offerings. After nearly three years the customer base has trauma but wants to turn the page and get on in the aftermath.

A product experience-centered Go To Market launches in the top 10 financial capitals helping to break through and herald this optimistic new era. Sales enablement tools are aligned with blockbuster gallery like installations featuring each of Thomson Reuters new tools, capturing attention and bringing over 80% of the addressable market into the sales funnel.