The CEO of Game Show Network brought me in to consult at a moment of crisis (he’d lost his CMO). The network had a huge (think: many hundreds of millions) investment in new, original shows and was building a new audience. But it suffered a misconception by advertisers that it was just old game show reruns playing to an audience aged 65+.

The truth was, with over 100 hours of new shows coming online and a robust online gaming business, the network's audience was more relevant to advertisers than they knew. I was there to launch the shows, but it was obvious that the visual brand of the network and on-air identity (the container for the shows) did not match this new reality. With the help of a brilliant outside designer, we co-created an accessible visual strategy that was modern, fun, and acted as the cornerstone of a broader business rebrand.