An experiment in “Ex Pat” and “Orphan” sports streaming rights.
Longing to relax with a beer and some Gallic Footie? Or maybe SepakTakraw (see video below) more your style?
From 2013 - 2017, I was board advisor and acting CMO at the Silicon Valley based start-up EverSport, a multimedia streaming platform with a robust roster of matches you want to watch live, but often cannot find or stream legally. EverSport wasn’t just weird sports – we streamed Pac12, BigSky and La Liga.
For content and rights owners, EverSport marketing convened the audience while providing an advanced streaming platform and excellent data back end. For viewers, it made anything that was not on TV available to view live…even at 3 am. The platform was last seen in due diligence to be acquired by Chinese broadcaster LeEco.
“EverSport is working on the fringes of the $35-billion worldwide industry for sports media rights. It’s unclear just how big the niche might be, but the company and its investors are betting there’s good money to be made. Broadcasters and sports leagues think so too. The big money remains with major networks that broadcast games nationally and regional sports networks that focus on a few local teams. But sports fans dispersed far outside traditional TV coverage zones remain an untapped market. By handling marketing and technology at attractive rates, EverSport is becoming a welcome conduit for leagues and networks to reach that increasingly coveted audience.”